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Ford's CEO Still Isn't Satisfied With Brand Quality

NEWS REPORTINGSource Reporting

Motor1 · Jul 10, 2026

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EDITORIALOur Summary

Despite ongoing efforts to improve manufacturing and testing, Jim Farley maintains that Ford's quality levels are not yet where they need to be following a year of industry-leading recall volume.

PARODYOur Take

At this rate, the 'Built Ford Tough' slogan is just a reference to the customer's patience.

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